You Bring the Story
We’ll Build the Brand

Marenco Taxes and More LLC

Secure, Reliable, Effective

Marenco Taxes and More LLC are seasoned financial professionals with a strong passion for empowering individuals and businesses through expert guidance and deep-rooted community engagement. Based in the Bay Area, they work closely with entrepreneurs and small business owners in the Mission District, Excelsior neighborhoods, and beyond. Their reputation as a trusted financial ally continues to grow thanks to their personalized approach and commitment to helping their clients thrive.

Cultural Sensitivity

Our roots as immigrants shape our understanding and appreciation for diverse cultures and backgrounds. We approach every interaction with cultural sensitivity and respect, recognizing the unique challenges and perspectives of each individual and community we serve

Community Empowerment

We believe in the strength and resilience of communities. With over 15 years of experience serving the Bay Area and surrounding areas, we are deeply committed to empowering local communities, particularly small businesses, and women-owned businesses.

W

hen Marenco Taxes and More reached out to our agency, they were in the early stages of formalizing their business. However they already have clear vision of what they wanted to do with their identity and the direction of their path. They had a logo sketch, created by the founder’s daughter, which carried deep sentimental value. While they had been using it as a placeholder, they were now ready to launch their brand into the market with a professional and unified visual identity.

Their request was clear: create a brand identity based on the existing sketch, preserving its emotional essence while transforming it into a powerful and professional brand.

Second Logo
Submarca
Variaciones
Main Logo
Portada2

Respecting the personal meaning behind the original sketch, we took a thoughtful and strategic design approach. Our goal was to reinterpret the existing concept into a clean, modern, and visually cohesive brand identity, maintaining the spirit of the original while elevating its aesthetic and professional appeal.

 

We focused on a monogram-style logo, merging it with an iconic brandmark (imagotype), resulting in a versatile and contemporary design. The color palette,  yellow, orange, and white was chosen to reflect energy, optimism, and trust, all key attributes in the financial and community service space.

 

Throughout the creative process, our decisions were guided by the need to deliver a flexible identity system that could thrive across digital and physical platforms.

Over the course of 19 days, including meetings, revisions, and final delivery, we provided a comprehensive branding package that included:

  • Primary logo

  • Imagotype (icon-based version)

  • Short and extended versions of the logo

  • Files in PNG, JPG, and PDF formats

  • Brand manual

  • Color palette guide

  • Brand vision board

  • Custom-designed website

  • 2 personalized business email accounts with domain

About the Logo

Respecting the personal meaning behind the original sketch, we took a thoughtful and strategic design approach. Our goal was to reinterpret the existing concept into a clean, modern, and visually cohesive brand identity, maintaining the spirit of the original while elevating its aesthetic and professional appeal.

Our strategy focused on two key emotional pillars essential for the financial sector:

  1. Solidity and Authority: Reflecting the precision and technical rigor clients expect from a tax service.

  2. Accessibility and Optimism: Ensuring the brand feels friendly and approachable, demystifying the often-intimidating tax process.

We developed an Emblem Monogram logo (an initial within a seal), aiming for maximum memorability and versatility. The double-circle shape functions as a seal of guarantee. It symbolizes wholeness, precision, and comprehensive service (the “More”). This closed container conveys stability and the feeling of an established, secure brand. The “M” dominates the center. We used an ultra-bold, geometric sans-serif typeface. Its visual weight is intentionally high to convey strength, stability, and undeniable leadership. It serves as the brand’s primary anchor.
 
We focused on a monogram-style logo, merging it with an iconic brandmark (imagotype), resulting in a versatile and contemporary design. The color palette — yellow, orange, and white — was chosen to reflect energy, optimism, and trust, all key attributes in the financial and community service space.

They and us Loved the results of this project

The client was thrilled with the results. The final brand identity honored the emotional significance of the original design, while empowering the business with a polished, professional visual presence.

Since launch, Marenco Taxes and More has used their new branding across:
Educational materials, Custom t-shirts, Printed documents, Workshop presentations, Their website and social media platforms.

Our client expressed full satisfaction and enthusiastically recommended our agency to other businesses seeking high-quality, affordable design services.

This project reminded us of the importance of empathetic listening. Even the simplest visuals can carry deep personal meaning, and as designers, it’s our job to honor that while building something new and impactful.

 

We also reinforced our belief that every project deserves a custom approach. Our job is not only to create beautiful brands but to translate dreams and stories into visual systems that support growth, trust, and recognition.

CREAMDO CORP

Da Designers Network Agency

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