Amplifying Emotion Through Design
What happens when pure admiration turns into design?: "Something Beautiful".
When a long-time fan of Miley Cyrus approached CREAMDO with a simple but heartfelt idea — to celebrate the release of Miley's new album through tangible design — the team knew this project was about more than visuals. It was about channeling emotion, connection, and the raw energy of music into physical form.
Bringing the energy of Miley’s new era to the streets.
The main goal was to capture the emotional depth and bold energy of Miley’s new era — to make people feel the music before even hearing it. CREAMDO translated this vision into a striking visual identity built around texture, color, and typography. The team crafted a design system that mixed soft gradients with bold type, echoing the contrasts in Miley’s music — strength and vulnerability, nostalgia and rebirth. Every element was carefully considered to communicate authenticity while standing out in busy urban environments.
What happened next?
To maximize visibility, the campaign took to the streets — quite literally. Posters were strategically placed in high-traffic creative districts, while stickers and cards were distributed across cafés, record stores, and art spaces.
The tactile nature of print was central to the concept: in a world dominated by screens, CREAMDO aimed to create a physical touchpoint that reignited curiosity and connection.
The Linktree insights reflected strong engagement, with over 7,000 views, a remarkable 76% click-through rate, and a growing number of subscribers connecting directly to the album. These numbers, while impressive, represented more than metrics, they showed how design can bridge emotion and experience, and how a fan’s admiration can evolve into a creative movement that amplifies art itself.
This project was not a commercial campaign, but a labor of love, a tribute to artistry, emotion, and the power of design to amplify human connection. Through color, form, and placement, CREAMDO proved that great design doesn’t just promote, it translates feeling into form. And sometimes, that’s exactly what music deserves.
SOMETHING BEAUTIFUL
CREAMDO CORP
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